
It’s
no secret that demand for private jet travel is in a growth mode, and
the Federal Aviation Administration projects hours flown aboard private
jets will grow 300% in less than a decade. More than 4,000 airports are
available for private jets, com-pared with 400 used by commercial
airlines. Since many airports for private jets are convenient and
uncongested, those who can afford such travel may get more of what they
often are short on—time.
Since NetJets CEO Richard Santulli
pioneered the concept of fractional ownership in 1986, there are more
options than ever for private jet travel. Multiple players in the
business jet industry now sell fractional ownership of planes to
clients, and numerous companies are pitching prepaid jet cards.
What
follows is a summary of some of the most active national players in the
fractional ownership and jet card segments and how they pitch their
products Keep in mind that with each program, the devil is in the
details. How far in advance you can reserve your jet and program fees
vary greatly. It pays to check on policies for holiday usage,
surcharges for going to places such as the Caribbean and Mexico,
pricing options for peak versus off-peak flying, fuel surcharges,
one-way surcharges, each company’s operational footprint and so on.
Nonetheless, the growing market of providers, flexibility of programs
and competitive pricing mean more people can experiment with private
jet travel then ever before.
Netjets, www.netjets.com
Global
operations and the world’s largest fleet with more than 700 airplanes
make NetJets the undisputed No. 1 in size. Offering jets perfect for
short-range hops as well as the Gulfstream 550 and Boeing Business Jet
(a 737 configured with two bedrooms and showers, a boardroom table and
a living room) that can both fly nonstop from North America to Japan,
NetJets is the industry’s largest player and is a wholly owned
subsidiary of Warren Buffett’s Berkshire Hathaway. In fact, Buffett and
fellow billionaire buddy Bill Gates are featured together in NetJets’
current ad campaign, as are other high-profile clients such as Tiger
Woods and Roger Federer.
The company has fractional programs in
the United States, Europe and the Middle East and offers owners access
to their worldwide fleet.
Marquis Jet, www.marquisjet.com
As
a result of its alliance with NetJets, Marquis Jet Partners sells the
Marquis Jet Card, which provides access to NetJets’ fleet of aircraft
25 hours at a time in a prepaid debit card. Among the benefits Marquis
Jet pitches are use of the NetJets fleet; guaranteed availability 24
hours a day, 365 days a year; choice of 10 types of aircraft; the
option to exchange for a smaller or larger jet; exchange between
European and North American fleets; and no “empty leg” charges.
Also offered is the Marquis Jet 25-Hour Combination Card, offering 12.5 hours in each of two different aircraft types.
Marquis
Jet has been a pioneer in developing value- added partnerships with
members and provides customers special offers to top fashion brands
such as Zegna, to high-end jewelry companies and, now, to Nieman
Marcus.
Sentient, www.sentient.com
Using the tagline “Because every trip matters,” Sentient’s motto is, “We understand that no two trips are alike.”
Its
membership program enables customers to access a network of jets and
claims “guaranteed” availability 365 days a year and the ability to
book flights with 10 hours’ notice.
Membership ranges from
$100,000 to $500,000 in pre- paid debit card form and allows the
purchaser to book multiple jets at the same time (good for corporate
board meetings) and designate additional users for one’s account (the
spouse and kids, perhaps).
| SINCE
MANY AIRPORTS FOR PRIVATE JETS ARE CONVENIENT AND UNCONGESTED,THOSE WHO
CAN AFFORD SUCH TRAVEL MAY GET MORE OF WHAT THEY OFTEN ARE SHORT
ON—TIME. |
There are two types of
membership: the Sentient TravelCard, which focuses on flexibility, and
the Sentient Preferred Plus Card, for individuals who commit to a
certain level of annual flying in return for discounted rates.
Flexjet, www.flexjet.com Flexjet
is a wholly owned subsidiary of Canadian Bombardier, manufacturer of
the Learjet, Challengers and Global Express. The company sells
fractional ownership in a fleet of Bombardier-manufactured jets, though
the Global Express (with its ultra-long-haul range) is not part of the
fleet.
It says its experience as a manufacturer helps the
company better understand the needs of its customers. Depending on the
program, its jets can be booked with as little as six hours’ notice.
Flexjet 25, www.flexjet25.com Flexjet
25 is a product from Flexjet that provides a jet card option offering
flights on Bombardier’s Learjet and Challenger aircrafts. It offers
options that allow customers to choose the number of days and hours per
year they want to fly. It also allows customers to purchase additional
hours as needed and offers a guarantee that 95% of their flight hours
will be on Bombardier aircraft.
Delta AirElite, www.airelite.com Don’t
confuse Delta Air Elite with Delta Air Lines, even though it is a
wholly owned subsidiary of the Atlanta-based carrier. As with other
private jet companies, you will get on and off your private jet via
private jet terminals (FBOs), avoiding the hassle of airports. Another
benefit includes “Medallion” status in the Delta SkyMiles frequent
flyer program should you decide to fly on Delta Air Lines.
Its jet card program offers 10, 25 and 50 hours, with its 10-Hour Jet Card starting at $43,900 for a light jet.
Twelve
hours’ notice is required for aircraft availability. As with most
programs, rules may vary based on the type of card or share you are
buying. Other selling points are the fact that the hours never expire
and the customer’s ability to exit the program at any time.
Flight Options, www.flightoptions.com Flight
Options is on an upward swing after several years of turmoil, and in
2007 the Cleveland-based company launched a flurry of new programs. The
Fractional First ownership program claims to offer more hours for the
dollar by not deducting hours for taxi time.
Other innovations
include distance-based pricing, which offers price breaks for long-haul
flights. There is also a flexible-use option that enables owners to fly
from 80% to 120% of their annual share hours and pay management fees
only on hours flown. The option even gives customers discounts for
taking flights at off-peak times rather than at peak periods.
Another
new program is Flight Options’ JetPASS Ultimate Travel, which offers a
jet card that gives users access to light, midsize and large cabin
aircraft with just one purchase. Hourly rates differ based on time and
day of travel. The program also offers round-trip discounts and a
refund for any unused balance. Fuel surcharges are also included in
pricing.
CitationShares, www.citationshares.com CitationShares
is a division of manufacturer Cesna and offers Citelines, a fractional
ownership program, and Vector, a jet card for its fleet of Cesna-built
Citation aircraft.
Its fractional program offers discounts to
customers who can do their flying on nonpeak days. The more peak days
that are eliminated from the program, the higher the savings. Other
options claim to offer all-inclusive packaging to rid oneself of
“complicated” billing.
The Vector Jet Card operates on the
same principle as other jet cards and also offers a version for nonpeak
flying in exchange for saving money.
Avantair, www.avantair.com Avantair
is one of the most unusual players in the field and, as such, offers a
product for people who want the benefits of a private jet but are
willing to accept a turboprop, the Piaggio Avanti P. 180, which boasts
being the fastest turboprop in the world.
Flying at 458 miles
per hour, the Piaggio Avanti P. 180’s speed is only about 100 miles per
hour below those of conventional jets. It seats up to seven and has a
range of 1,150 miles to 1,600 miles, depending on load. The program is
worth a look if your travel will fit the plane’s mission.
The actual aircraft has the feel of a jet interior, and the company claims big savings on fuel and operating costs.
