PRIVATE WEALTH - August/September 2007 Issue
Scenes From The Fringe - By
Russ Alan Prince - 06/1/2007
Russ Alan Prince
Russ is an editor of Private Wealth magazine and the president of Prince & Associates, Inc., the leading market research firm specializing in private wealth. He is a highly sought consultant to the ultra-high-net-worth and elite advisors and originated the use of high-net-worth psychology in the financial services sector. He is the author of more than 40 books on private wealth and is frequently cited as an expert in the national and international press.
View all articles by Russ Alan Prince

Having consulted to the super-rich for nearly two decades
now, I’ve witnessed things from the ridiculous to the sublime, and one
of the most interesting subgroups—which never fails to surprise—is
known simply as the Fringe.
Lest you think the Fringe is a
euphemism for a group of dysfunctional outsiders, it’s not. My
experience with the Fringe has been principally through what can best
be described as global multifamily office structures. They are large,
private and tightly controlled. They want to grow through investment
performance and alliances with like-minded organizations. They prefer
to conduct business and source deals with known entities that have
passed extraordinary security and background checks. For the most part,
members of these multifamily offices are well-regarded,
super-successful individuals and families that control enormous amounts
of wealth and are active in their local and international communities.
And like most extremely wealthy people, they value discretion in their
personal and professional relationships. This emphasis on privacy and
exclusivity means both the offices and their clients are, by design,
outside the mainstream.
But operating out of the spotlight is
just the tip of the iceberg for the Fringe. One thing that further
distinguishes the Fringe from more conventional multifamily offices and
private wealth organizations is the overriding eroticism and decadence
that permeates their corporate culture. Additionally, the executives in
the organizations and the member families share a degree of personal
moral flexibility that adds a layer of pleasure to their relationships.
One
organization that squarely fits the definition of Fringe controls
roughly US$20 billion with “headquarters” in Hong Kong. From its female
chief executive on down through the female-dominated management ranks
there is a fundamental belief in the principles, techniques, training
and use of tantric sex. Another example of their focus on eroticism is
a defining membership experience called the Play of Seven Knives. This
is an esoteric “treatment” administered by a professional known as an
Adept in seven stages over the course of several months—to the tune of
about US$2 million. The treatments include a unique combination of
baths, massages, potions and knives that are hand-crafted just for this
purpose; the unremitting prospect of being cut adds intensity and
prompts an array of enthusiastic responses from those who experience it.
Another
multifamily office that can be considered part of the Fringe is based
in England and oversees more than US$17 billion in assets. Their
primary claim to Fringe status is an annual member event cryptically
referred to as The Gathering. The location of the affair rotates among
the organization’s real estate holdings, including castles and villas
throughout the European continent. To ensure privacy and
confidentiality, attendance is strictly controlled through a formal
invitation process, a thorough investigation conducted in advance on
all guests and the use of biometric identification systems. The
Gathering is a highly anticipated event for the super-affluent members
of this multifamily office and always has superb world cuisine, vintage
wines and spirits, and performers such as acrobats and dancers
throughout the grounds. The only requirement is that guests wear
masks—and many choose to wear nothing else—and feel free to observe,
participate, explore or experiment with other receptive guests, the
toys and games provided by the staff, in orgiastic group activities and
the many impromptu performances that occur over the multi-day event.
The
Fringe exemplifies the secret worlds that are occupied by those at the
pinnacle of the financial pyramid. For them, this is an insular
environment—created and fed by serious money—where they can play hard
and fast and the “rules of conduct” are flexible. In this world, the
inhabitants have more in common than their socioeconomic status; they
connect on a sensual, sexual level that allows them to coordinate their
extensive financial resources and personal connections for their own
amusement and enhancement.
